Redesigning tourism experience for better conservation.

Michael Pearce: Lecturer in the School of Drama / University of Exeter – England, spoke at the Business of Conservation Conference on November 1st, 2018.

He presented various issues of tourism on the African continent and proposed solutions including the development of the domestic market in Africa to drive economic growth and increase conservation efforts.

He also proposed redesigning tourism experiences to attract an eclectic audience. This, in his view, will increase participation in conservation endeavors.

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